is one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past forty years. He is the S.C. Johnson & Son Distinguished Professor of International Marketing at Chicago’s Northwestern University Kellogg School of Management. The Management Centre Europe has labeled him “the world’s foremost expert on the strategic practice of marketing.”
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 14th edition.
He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Strategic Marketing for Non-Profit Organizations; Social Marketing; Marketing Places; Marketing for Hospitality and Tourism; The Marketing of Nations, Ten Deadly Marketing Sins, Marketing Insights from A to Z, Winning at Innovation, Lateral Marketing, Attracting Investors, Corporate Social Responsibility, B2B Brand Management, Marketing in the Public Sector, Marketing 3.0, and Good Works..
The Financial Times ranked him the fourth most influential management guru after Peter Drucker, Bill Gates, and Jack Welch, and the Wall Street Journal ranked him the sixth most influential business thinker. He was recently named by Forbes as one of “The 10 Most Influential Business Gurus.”