This is Innovate UK’s 5th instalment of the essential selection business tips and advice series. This video covers tips on establishing your unique selling point (USP) which is a big part of business success.
Our USP tips are as follows:
1) Define your audience
2) Make sure you're solving a real problem
3) Demonstrate unique benefits to your customer
4) Get paying customers as soon as possible
The tips in this video will help you define your USP and, in doing so, help potential customers understand why your business, product or service might be the best to meet their needs.
By following these guidelines and playing to your strengths, you will not only define your unique selling point but also gain a good understanding of your audience and how to market effectively to them.