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Alternative Finance: Four Ways To Fund Your Business

Alternative finance such as crowdfunding, invoice discounting and peer-to-peer lending are all the rage, but the landscape is changing all the time. Which of the four main choices is right for you?

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Alternative finance such as crowdfunding, invoice discounting and peer-to-peer lending are all the rage, but the landscape is changing all the time. Which of the four main choices is right for you?

Guides

Alternative Finance: Four Ways To Fund Your Business

Alternative finance such as crowdfunding, invoice discounting and peer-to-peer lending are all the rage, but the landscape is changing all the time. Which of the four main choices is right for you?

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The alternative finance industry has developed rapidly in recent years, the variety of offerings and the companies operating in the space has become so much more sophisticated. Yet many small business owners are either completely unaware of the plethora of options available to them, beyond their bank, or they’re left baffled by the sheer volume of alternative financing options out there.

According to GLI Finance, a lack of understanding about funding for small businesses could fuel a £20 billion black hole in the UK economy by 2020.

For that reason, it is imperative that small businesses get to grips with the industry and think beyond the traditional bank when it comes to financing their business ventures. Plus, alternative finance can offer a funding lifeline for small businesses seeking urgent funding that the banks refuse - it can potentially salvage a business from demise.

There are many reasons that a small business may be seeking help with funding. If you have ever struggled with late payments, needed extra capital to fuel growth or had to refinance your debts, you’ll appreciate the problems that alternative finance can solve for your business.

A deep dive of our own data earlier this year revealed that most businesses (36%) are looking for funding for expansion and growth which is encouraging to see. Only 4% of the businesses that used Fundbird did so for refinancing debt.

Believe it or not there is a funding solution out there for all businesses, no matter how big or small the business and no matter the problem you need to overcome. The following alternative finance solutions are just some of the options out there that small businesses could consider. Generally speaking, each solution suits a particular business issue.

Asset-based lending

As the name suggests, this is any kind of lending secured against an asset. If you do not repay your loan, that asset can be taken from you in order to recoup what you owe. Rather than a tangible possession, the loan would usually be secured against accounts receivable or inventory.

factory machinery

Asset-based funding works with tangibles like machinery as well as invoices

This means you would get money now in return for payments against future growth. Many traditional banks offer asset-based lending, but also some of the challenger banks – like Metro Bank - and private finance and investment companies as well.

Generally speaking asset-based lenders would rather lend a larger loan amount, so if you need to borrow a lot but are absolutely sure you can repay what you borrow on time, then this is a good option. It suits businesses that are on a high growth trajectory that need to maintain the pace.

Crowdfunding

Crowdfunding is probably the most well-known form of alternative finance, there are hundreds of platforms available to UK businesses and the number is continuing to grow.  In the UK we can benefit from both equity and rewards based crowdfunding models.

Most people will be familiar with Kickstarter and Indiegogo, rewards based platforms well-known for funding hardware products and films, if you use one of these platforms you will need to give away a ‘reward’ in return for an investment from an individual.

Synonymous with the UK market is equity based crowdfunding – this is unavailable in the US – and largely the most popular for small business owners. The likes of Crowdcube are driving growth in equity crowdfunding, selling shares for as little as £10 per investor.

But be aware that this involves giving away equity in your business, think carefully about whether you are happy to do this. If you have an idea that you would like to get going with, or you are looking to launch your business, crowdfunding is the best option for you.

Invoice Financing

Invoice financing is where a third party agrees to buy your unpaid invoices for a fee. Invoice financing is perfect for businesses that need to boost cash flow very quickly. In the UK there are two types of invoice financing – factoring and invoice discounting.

If you decide to use factoring your invoices are managed by an invoice financier, who manages your sales ledger and collects money from your customers directly, so your customers will be aware you are using this method of financing.

invoice finance

With invoice finance you get your money quicker, but profits could be slightly lower

If you decide to use invoice discounting, you are responsible for collecting the debts so your customers are unaware that you are working with a third party. The money lent to you against your unpaid invoices is usually an agreed percentage of their total value – and you pay a fee.

Ultimately, you lose profit from orders but you increase cash flow. This solution is best suited to B2B businesses, as many invoice financiers will not buy consumer invoices.

Peer to peer lending

P2P lending enables SMEs to borrow directly from other organisations and individuals, whether this is from a private lender or institutional money. To facilitate this, P2P lending platforms have arisen such as the likes of Zopa, Ratesetter or Funding Circle to name a few.

Essentially they operate like a matchmaker between people who have savings that they are willing to invest for a better, long-term return and those who need to borrow. The best thing about P2P on both sides is the rates, by cutting out the bank the rate is often lower for the borrower and higher for the saver/investor.

If you have an established business plan then P2P is a good bet, you’ll be able to secure the funds quickly but for that reason you need to be able to prove the viability of the business.

In summary, these alternative finance options all offer the borrower something very different. All the options summarised here are tailored to a very specific business issue or circumstance. These lenders represent a specific segments of the alternative finance landscape, but there are more.

It’s likely that offerings in the industry will become even more niche and tailored to specific needs. In order to navigate this fairly new industry in good time it’s a good idea to utilise online comparison resources and intermediaries in order to ensure you are using the right lender to best suit your business’ needs.

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Alternative Finance: Four Ways To Fund Your Business

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