Chris Wilson is head of brand partnerships at Ingenuity.
Ingenuity is a leading new business consultancy founded over 12 years ago. Acting as an outsourced facilitator, Ingenuity’s Partner Development division match makes brands, allowing them to form strategic alliances that support their overall business priorities.
Using tried and tested sales techniques, combined with an established in-house network of contacts via the Events and Content divisions, the team at Ingenuity looks beyond the obvious partnerships, focusing on finding common agendas - whether this is boosting loyalty, targeting new demographics, driving acquisition or increasing sales – and tackling marketing challenges in a collaborative way.