Craig Mytton is chief revenue officer at Bitposter.
With a wealth of experience in the ad technology, digital media, and automated trading environment, Craig Mytton is responsible for all revenue and commercial operations at Bitposter, the leading automated platform for trading out of home (OOH) media.
A true digital native, Craig joined Bitposter from the Rubicon Project, where he previously ran the £300 million buy side business across all international markets, in a career that has also included senior roles at AppNexus, Mediacom and Essence.
A key part of his role is communicating how Bitposter is reducing barriers to entry to OOH to a media and marketing audience.
It also involves communicating how Bitposter is helping to bring greater efficiency, transparency and sophistication to the OOH sector; along with how it’s driving innovation and enabling a wide range of marketers (buyers) to creatively use the power of OOH as part of their campaigns, for the first time.