Frances Dickens, CEO and co-founder of Astus Group, the UK’s biggest media barter company. It was launched in 2003 with the aim of pioneering a new ethical approach to media barter in the UK which focussed on delivery first and on positioning barter as an innovative business process involving first line stock rather than distressed inventory.
Astus’ approach has transformed perceptions of media barter in the UK, which is now seen as smart business practice by companies from SMEs to large corporates.