Gideon is one of the co-founders and a partner of Market Gravity and is passionate about creating growth and innovations businesses across the UK and beyond.
He is an expert in helping big businesses launch significant new ventures into the marketplace and take them to scale. He led the programmes to develop and grow npower’s home energy services business, and to design and launch Retiready, Aegon’s digital retirement service.
Market Gravity is a proposition design consultancy. It helps the world’s leading companies create and launch innovative products and services, fusing together customer insight, commercial rigour and design experience.
This puts customers at the heart of the design process and a collaborative method builds momentum to launch. Clients include Boots, Aegon, Barclaycard, HSBC, The AA and RWE npower. Market Gravity is located in London, New York and Edinburgh.