Jennifer Janson owns and runs UK-based Six Degrees, a specialist reputation management consultancy serving the science, engineering and technology fields.
She is author of The Reputation Playbook, published late 2014. In it, she asks the question, “in a world that moves at Internet speed can you afford not to take your business reputation seriously?” and outlines a detailed reputation strategy to ensure that in an age dominated by real-time social media, entrepreneurs can protect their most valuable asset, their reputation.
A strategic communicator who has worked for large global brands over her 18-year career, Jennifer is passionate about all aspects of communication. But when it comes to building a corporate reputation, she believes ‘communications should be the last thing on your list’…putting purpose, values and behaviour first.
Jennifer is a regular contributor to the Wall Street Journal, was a member of the UK's Business Superbrands Council 2015 and spoke at the 8th Congreso Internacionale de Relaciones Pubicas in Mexico City.