Julian Tanner is Chairman of AxiCom and Global Technology Leader of Cohn & Wolfe. With over 25 years in the tech PR industry Julian has worked with most of the major technology brands and, as importantly, has guided many smaller companies to become the major brands that they are today. A chemistry graduate, Julian ignored most of his university studies to focus on programming, a decision that led him to tech PR. Over the years Julian has worked with the likes of Citrix, HP, IBM, Microsoft, Red Hat, Samsung, VMware and many more.