Julie Deane founded The Cambridge Satchel Company from her kitchen table, with just £600. She created the logo in Microsoft Word and that logo still stands today despite the business being valued at over £50 million in 2014.
Strategic decision making about where she spent her money was crucial in establishing and growing the business in its early days, and there are some valuable lessons to be learned in what the most important elements of your brand are to concentrate on in the early stages of business.
Sometimes a limited budget can be a blessing in disguise, it gives you a laser-sharp focus, and stops you from getting lost on things that might not actually matter in the long run. The Cambridge Satchel Company focused on investing in quality materials and craftsmanship, and ultimately that is what people keep on coming back for.
