He leads the strategic output for our clients, drawing from his background in both strategic planning and digital marketing to put strategic impetus behind Arena Media’s proposition of Agents of Change for Growth. He is tasked to blend performance-driven and strategic communications planning to best shape how marketing investment drives both growth now, and next, for the agency’s clients.
Mark began his career with Mindshare in 2004. Over the course of six years, he worked his way up from communications planner to invention business director, working with a host of great clients along the way, including HSBC, American Express and ITV.
From Mindshare, Mark joined PHD Media as a digital strategist working on campaigns for Warner Bros., Sainsbury’s and Sony Mobile, before joining Arena in late 2012 as Head of Futures.
Working closely with key clients on strategic and innovation projects – including Domino’s digital marketing strategy and future-facing communications strategy for Royal Mail – he also writes and speaks regularly on future-facing industry topics.
Mark is a South African and fanatical cricket-lover, and can be found across the summer on London Fields attempting to hone his skills. And when he’s not playing he’s invariably watching and waiting for the next season to start.