Michelle Ovens is a broadly experienced director of small businesses and campaigns, targeting engagement of multiple stakeholders, including government, big business and media, to deliver specific aims.
As director of peak b Ltd she oversees a number of national campaigns, managing a skilled team to support delivery of these campaigns both online and in communities across the UK.
She is director for Small Business Saturday in the UK, a campaign to support, inspire and promote small businesses, on the day and beyond, and she is responsible for delivering and growing the campaign across the UK.
She works closely with central government, local government, small business groups, corporate supporters, small businesses and all forms of media.
She is also director of Do It Digital, a campaign launched in 2015 to encourage and support the UK's 5 million small businesses to better engage with digital. In 2017, the Do It Digital campaign is helping 1 million small businesses with their digital skills.