Mike is CEO of data science consultancy Profusion. He has 18 years’ experience in digital marketing and has founded and run several successful, pioneering tech companies.
In 2003, Mike founded and became Managing Director of digital marketing agency Digital Oxygen. The agency specialised in rich media advertising and email marketing. Mike sold Digital Oxygen to US-based email marketing solution provider Silverpop in 2005.
He then became Managing Director of Silverpop and founded its UK office. In only three years, Mike guided Silverpop to a market leading position in the UK, with a strong and growing presence in Europe.
After leaving Silverpop in 2008, Mike became VP of International Sales at behavioural advertising and content technology platform wunderloop. He led the sales function for wunderloop in Europe and had responsibility for P&L, revenue growth and margin accountability.
In 2010, Mike became General Manager and Senior Vice President EMEA of internet marketing company Lyris, establishing the agency’s London office and expanding its operations into France. Mike left Lyris in 2012 to become CEO of Profusion.
Mike was educated at the University of Auckland. His speaking experience, in the UK, United States and across Europe includes eTail, eTail West, Internet World, TFM&A, Local Social Summit, e-Commerce Expo, Ad:Tech and MediaPro.