Nicola Cook is an award winning entrepreneur and twice published international best-selling author on professional selling and personal & business growth. She founded Aurora Consulting 2004 and completed a merger into Company Shortcuts in 2013.
Since joining Company Shortcuts the team have delivered impressive growth, ending 2014 on 245% growth from the year previous and they expect to more than double their turnover again in 2015. Prior to starting her own business, her corporate career included roles within American Express, P&G Chase Manhattan Bank and Gucci recruiting, building and developing high performing sales teams.
She will share statistical insights on the changes in buyer’s behaviour and some new strategies on how to adapt the focus & structure of your sales team to address this need within your own business.