Tom Hearn is business director at Nude Brand Creation.
At Nude we dig deep into the heart of a brand, to lay bare its strengths and uncover its true potential.
To work outside our comfort zones, to remain restless.
To specialise rather than generalise. Luxury and Prestige, for example, categories where our knowledge and experience surpasses the exceptional.
To use our expertise to break into new markets. Or to redefine and invigorate established ones.
To have the confidence of our clients behind us when we shift boundaries.
To be true to ourselves, and strip back to why we got into design in the first place, to do things differently.