Will Lebens is a Founding Partner of data intelligence company DADI+. With a keen interest in new technology and developing businesses, Will is passionate about helping brands devise and deliver strategies to boost. Will has a strong agency background, founding his first business, sport marketing group Chime Communications a year after graduating University.
After two years seeing this venture go from strength to strength, Will went on to found digital agency Airlock where he remained for a decade as Managing Partner, during which time the agency created award-winning work for The Emmys, Webbys and IAB. Will went on to co-found DADI+, where he has been at the helm since 2013.
The innovative DADI platform harnesses the power of big data and machine learning to offer its clients customer relationship infrastructure, and enables them to connect with their online audience in a more meaningful way that previously possible.
Being agency-lead since 1998, DADI+ is leading the way for a new fully integrated business model which places customer relationship management at the heart of what it does.