To be successful in business we all have to keep evolving to stay ahead of our competition. Harnessing, developing and implementing ideas ultimately sees our business prosper, both in terms of new clients and ultimately more profit. It’s time now for you to open your mind, forget about 24/7 and focus on your ‘25th Hour’ of the day.
So What is This ‘25th Hour’ and Where has This Come From?
I was talking to a movie director recently in the Blue Mountains, north of Sydney, Australia and he told me he was working on a film about the power of the subconscious mind whilst you are asleep but he was yet to find a title for the film.
Without thinking, and much to his surprise and indeed my own, I came out with the concept of the ‘25th Hour’. He told me he was blown away with my train of thought and even asked me if he could use the ‘25th Hour’ as his film title. I light-heartedly told him “of course you should but make sure I get a walk on role”.
Let’s start by saying that most creative and imaginative people find it hard to switch the creative sides of their brains off and when we hit our pillows at night that really isn’t the end of the day for us. No, far from it.
We all have a creative side and for a few minutes when we are all at rest or indeed when we wake up in the night, we have those ‘eureka’ moments which I’m hoping many of you can and will over time relate to.
However, the key to this ‘25th Hour’ or the ‘Creative Hour’ as I also like to call it, is to write everything down as soon as we think of it. Have a pen and paper at your bedside and just scribble away.
Most of our great thoughts and ideas come when we are settling down trying to sleep. There are two reasons why we write it down, firstly to remember it the next morning and secondly, as soon as we’ve written it down our brains can process it which enables our thought patterns to move on further to the next stage of our creative development.
This is totally my concept and I have never heard of this before but this process led me to many great ideas that I implemented both as a business manager and a director of my company, Midwich.
These ideas ultimately played a significant part in enabling the company to grow and change direction from that £10 million IT company into the billion-pound audio visual giant it is becoming today.
There will always be a few ideas that get away from you before you grasp the concept of writing them down but; ‘Why not give it a go, and congratulations because you now work 25/7.’
Darren Lewitt is one of the most successful entrepreneurs in the East of England and a great role model of how someone can start at the bottom and rise to the top using pure determination, self-belief and an abundance of creativity.
In 2020, Darren published his debut book ‘Dream, Create, Believe, Achieve’ and launched his new initiative ‘Bounce Back with Darren’ through which he hopes to inspire a million people to bounce back from the impacts of coronavirus. For a free electronic copy of his book, visit www.darrenlewitt.com