Lockdown, furlough and social distancing have changed the game for business leaders.
A few months ago, we were forced to abide by an equal norm: confined to our homes, allowed outside once per day and in forced isolation away from our social rhythms. We didn’t revel in it, but we knew where we stood and why.
Fast forward some weeks and we’re now in receipt of ambiguous official advice, losing our clarity in the process. It’s that clarity we could do with more than ever as we transition back to some form of normality. Lockdown Britain was a short-term hardship, but it sharpened our focus. It was a leveller in a time of so much bad news.
Commercially, it’s the same story. Businesses welcome some colleagues back from furlough, while others remain absent. Equally, some companies will be looking to restructure their operation.
The shifting sands have removed our leveller, with our leaders tested beyond their comfort zones to ensure their organisations don’t slip their bindings. Some leaders are made here; others will shrink in the headlights of uncertainty.
But regardless of the direction we take, one thing sits quietly beyond all else: the need for a refined version of leadership that stands the test of time. Clarified in uncertainty, yet practised unilaterally, here are four areas we may see ourselves turning to more than ever.
They do expect honesty, updates and clarity. And they expect to be treated as a grown up. In fact, regardless of circumstance, this should be the very basis of effective, minimum viable leadership. Our brains are wired to thrive with routine, and the routine and consistency of update and honesty binds more strongly than the uniformity of the message being conveyed. Respect will follow.
Let people know where you want to get to. Then, invite debate as to why and seek agreement as to what needs consideration. After this, empower those with the most suitable skills and time to work towards this.
Often, this might mean the leader taking a step back as there are others better equipped. And that’s fine, especially if it makes the solution and achievement of the goal more effective. So even if total consensus isn’t possible, you can move people as one if you get them on the bus first.
The secret will be in ensuring there is enough latent belief from the outset that can be re-framed and re-directed without ever ensuring the wider vision is knocked off course. This will need every ounce of leadership muscle – influencing hearts and minds in equal measure – to be effective and long-lasting.
None of these areas are new or original to the last few weeks and months. They are, however, a refraction and distillation of those core leadership components that make up decent, human leadership for any time, not just hard times. It just so happens it’s taken a crisis for the mists to clear and expose them more clearly.
Steve Jefferys is client service director at Armadillo, the CRM agency for McDonald’s, Disney and Carnival UK.
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