This is especially so in the online domain where the speed and reach of any message has multiplied at a phenomenal rate. So if you’re looking to give your product an attention-grabbing push, then take some inspiration from some of these successful marketing campaigns of recent times.

Understand your audience

Getting an idea of the anxieties and demands of your target market are key to ensuring that your message really resonates. A good example of this can be found in the beauty brand Dove’s recent promotional activities that went against the more aspirational template set by many companies.

They did this by offering a more compassionate and realistic approach that suggested that the brand wanted to empower its audience, not set unrealistic expectations of them.

Promote technological power

In the 21st century we’re all becoming a little more technologically-obsessed, so why not use this global obsession to your advantage by showing how your product can be enjoyed on the latest devices.

This approach has had major successes for online casino sites like Betsafe who’ve promoted how their live roulette games could be played via an Apple TV app. And with the brand implementing a new Multiplay feature allowing gamers to play four games at once, it shows how critical technological adaption is for any 21st century brand.

The power of humour

There’s nothing like making people laugh for getting them on your side which is why so many advertisers continue to use cute cats and kids to promote their message.

But sometimes it’s when humour is used in surprising ways that the greatest impact can be had. This can be seen in the endlessly successful Got Milk? campaign that managed to make one of the least exciting products suddenly seem a lot more attractive to everyone.

Jump on a trend

Whilst it’s important not to seem like you’re running out of ideas, there’s nothing like tailoring your content to contemporary trends to resonate with an audience.

Whether it’s using a twist on a popular catchphrase, or even just using a method similar to the way in which just about every company jumped onboard last year’s #thedress trend, it all shows how keeping abreast of cultural developments is critical if you want to make sure that your company appears relevant and up to date.