James has led strategic and customer experience engagements for diverse brands across multiple sectors including entertainment, travel, financial services, fashion and FMCG.
He is deeply interested in the relationship between culture and technology and has advised organisations on how to prosper in the digital age, uncover breakthrough innovations and make difficult decisions.
James believes in the importance of evidence, rigour and clear thinking as the most direct route to truth, bringing teams together, setting them free to create the best ideas.
Before working in strategy, James founded graduatepromotions.com and ran it for four years. Twelve years later it is still a successful business.
Outside his day job, James helped launch the womenswear label teijaeilola.com.