PocketMath was started in 2011 by three friends who met nearly a decade past while students at the University of Texas at Austin.
Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several prototypes, and countless meetings, PocketMath was born as a mobile demand-side platform (DSP) to bid for mobile app and web inventory in real-time (RTB).
