Peter Watson

Peter Watson is managing director of Distract, an award-winning digital marketing agency which he and co-founder Bradley McKenny started while they were both in their final year of university in 2015.

Based in Lincoln, the company provides marketing support for businesses ranging from major accountancy firms to a growing tea brand.

Within three years of launching, Distract is now one of the East Midlands' largest digital marketing agencies. In 2018, Peter and Bradley launched Featured; an investment and growth incubator for startup businesses.