Any business that relies on engagement, either through customer purchases, subscription renewals or another public form of collecting revenue, needs to keep their exposure in mind.
Even Coca-Cola, one of the most famous and well-known brands in the entire world spends millions on their marketing budget each year. This is to continually remind you that they are around, that they are worth drinking, and that they are an essential part of any meal out or home refrigerator.
At least, that’s what they would like you to think, and they pay expert advertisement executives plenty to keep that ideal reinforced.
As a small business then, it’s very important to focus on your exposure. Not only can this reinforce your business image, but it can create it in the first place.
However, in 2019, in which we’re subject to more advertisements and companies looking for a piece of their industry’s pie more than ever before, it can be a worrying prospect to try and get your business noticed.
Here we give some tips on how to cast a magnifying glass over your business brand:
Run A Blog
Online users are continually searching for well-written, informative content. It might seem as though the majority of people search YouTube for any issue they might be facing, but that’s not so. Often, the professional voices can hold the most water.
This might be where your firm can come in. For example, let’s say you create webcams for computer systems.
It could be that writing installation guides, small retrospectives on the inspiration for your product, a primer on how webcams work and solid webcam uses and tips to help business video conferencing look more essential can all pull in a range of users, from those working with your product at home to those equipping entire offices with it.
However, a blog can also be utilised more generally. Perhaps through this example you might wish to post more about tech, allowing you to take part in commenting on the industry. A retailer of sorts might have a much larger output.
For example, an office chair dealer might talk about ergonomics, how to spot shoddy office furniture, and what to look for in refurbished models. This kind of content can be useful in showing you have expertise to yield, and this could potentially even lead to a purchase.
Use Alternative Marketing
For a marketing plan to remain continually refreshed, it must make a friend in variety. It might not be enough to simply take out the same magazine slot every month to promote your products.
Using a link building service like FATJOE could be the first step to getting noticed through various aspects of the online sphere. It might be going with a professional production house to tailor a radio jingle or television ad could be essential.
Opting to advertise to your local area through YouTube advertisements could be a great first step.
If you’ve tried something before, try something new this time. The more you can expand your outreach, the more results you can test, and then you might be able to continually use that which works, and eschew that which might not.
However, there are some methods that stand the test of time. SEO is quickly becoming the most reliable method of marketing in a subtle and non-offensive manner. Wrapping your link in content that is reliable and informative, as explained above, can be a great help to reach customers tired of the advertisement onslaught.
Connect With Others
Connecting with others in your industry can be a great step forward. You might give a talk at a local event space or business expo to both express ideas you feel are important and to push your business name.
You might craft a demonstration area to show your products at an event celebrating a specific industry. All of this can help you both reach other businesses in your field and also customers in the spirit of celebration.
This can create profound goodwill between you and others if you feel like applying it well. But be sure to actually contribute, as opposed to using these events to your advantage. Otherwise, it can be easy to see through.
On top of this, remember that inspiration and guidance can come aplenty from the information you pick up here, and that can be tremendously important for future success.
Utilise Influencer Culture
One of the biggest changes in marketing in the last 10 years is the rise of influencer culture. Of course, celebrity endorsements have always been relevant, almost since the very first days of marketing.
However, it’s important to know that the variety and breadth of influencer marketing has taken on new heights. Not only can you find an influencer for anything, but you needn’t pay the big bucks to have a very famous name espouse your product.
Even those with 10,000 followers, 25,000 followers, 50,000 followers, 100,000 followers can all be worthwhile to your product offering in some way, particularly if you have a niche you’re trying to promote.
Let us use an example. Offering a free lifetime use of your protein powder to an up-and-coming bodybuilder might help your brand loyalty with them from the start, allowing you exclusive and familiar dealings with them the more of an audience they build.
This can be great for both of you. It can also seem like less of an expectant marketing tactic. Their followers and fans know that they are being sponsored, but also know that they are using your product, and they can see the results immediately.
To that end, you might offer more legitimacy through a voice they trust than through your voice alone. Over time, they will come to trust the both of you as connected entities.
With this advice, we hope you’re much better able to get your business noticed. It takes patience, hard work and an ability to see which way the wind is blowing - but if you can do that, you’ll be better off.