DIY marketing can help you to save money. However, there are certain marketing tasks where it can be beneficial to call in the pros. Here are five marketing tasks that every company should outsource.

Make a list

The very first thing you need to do before you even start looking for people who can come aboard to help you in your business is to know what exactly you need help with - this will also help you to avoid the overwhelm that many face when it comes to outsourcing.

You first need to make a list of all the things you do in your business, and then split that list into two different categories: things you are able to do/enjoy doing, and things you are not great at and don’t enjoy doing. The first list you can keep doing and the second list are all the things you’re going to outsource.

For example, you know that marketing is a core part of your business that needs to be focused on, but perhaps it’s something you’re not best suited to, so you could either bring someone such as a freelancer on board to help with this or you could outsource to a marketing company for small business owners.

Another task that many business owners often struggle with is bid writing, especially for larger, more complex projects. Crafting a compelling and persuasive bid proposal can be a time-consuming and specialized skill. In these cases, outsourcing to professional bid writing services can be a valuable solution. These experts have the expertise to research the project requirements, highlight your unique qualifications, and present a strong case for why your business should be awarded the contract. By outsourcing bid writing, you can free up your time to focus on other critical areas of your business while increasing your chances of winning lucrative projects.

Website development

It used to be the case that only someone with programming knowledge could build a website. However, now platforms like WordPress have made it possible to build sites using simple drag-and-drop technology.

Whilst its cheap and convenient to use the likes of WordPress, many business owners still lack the patience and eye for design and end up creating simple template jobs that leave no impact.

When you hire a website developer to build a site from scratch, you can be sure that it will look original and professional.

Even if you prefer the easy customisation that WordPress offers, it could still be advantageous to hire a professional to design your WordPress-based site – they may be able to make use of fancy plug-ins and features that you wouldn’t otherwise be able to use.

SEO

SEO stands for ‘Search Engine Optimisation’ and is a marketing strategy that involves using keywords and other features to help boost a site’s rankings and searchability on the likes of Google and Bing.

You can do your own SEO, but it’s very long-winded and often requires a lot of technical knowledge when it comes to website development and search engine technology.

As a result, you find it easier and more effective to hire a company like Australian Internet Advertising to do your SEO. The best companies are constantly improving their SEO, helping them to always rank highly.

App development

Apps have become another useful marketing medium in recent years. There are now tools out there that allow you to build your own app without coding knowledge, but these tools are incredibly basic.

If you want to build a professional app, you’re much better off paying an app development company like Audacia. Costs can vary depending on the complexity of the app.

Event marketing

Events are still an important part of offline marketing. Hosting an event – whether it’s a conference or a launch party – can take a lot of organisation work.

Hiring an event marketing company such as Luster to organise your event could take away a lot of the stress. Such companies also have the right connections to help save you money in many cases and may also be able to suggest creative ideas you hadn’t even considered.

Video advertising

Video advertising has also taken off in recent years thanks to platforms like Youtube. Creating high quality video content often involve video production skills and so this is also a job that is best outsourced to a Videographer in Newcastle, or wherever your business is.

A poor quality video could affect the reputation of your business and so you want to call in the pros to create something that looks polished. Even if you think you can make a good video, this is not the time to skim on production value. Many people will be seeing this so you have to ensure that it is flawless and enticing.

A poor quality video could affect the reputation of your business and so you want to call in the pros to create something that looks polished.