Brand recognition is the first step to brand awareness and making a name for yourself in the field. The best way to market your brand is online as the majority of consumers will perform a Google search in order to determine which company to go for.

If you want to get ahead of your competitors this year, you need to optimise your website for SEO and reach out to the right audience. If you keep up to date with the latest trends in online marketing, you’ll be able to boost your brand recognition effectively.

SEO for 2021

A solid SEO strategy is the best way to get your website to the top of the search engine results pages. It’s a long-term challenge, however, as Google is always evolving and you’ll need to keep up if you want to appeal to the search engine bots.

In 2021, Google's new algorithm will now focus more than ever on user experience so you need to ensure your website is easy to navigate, compatible with mobiles and other devices, and fast-loading.

Advertising campaigns

Another way to boost online recognition is with paid ads. This will help you target a profitable niche and they will start to remember your brand. It’s essential to perform data analytics and use the appropriate performance metrics to improve your PPC campaign.

You can find out the success of your existing ad campaigns and the best locations to reach out to your target audience. This will increase brand recognition and eventually boost your reputation.

Customer reviews

Customer reviews are a great way to build trust online and they help to give your brand credibility. The problem is there is a lot of negative content online and bogus reviews.

A company such as Removify will remove any content that could have a detrimental effect on your reputation. This will leave the more positive reviews that could lead to referrals for new clients.

Social media

There are plenty of tips and tricks you can try to increase brand awareness using social media. It’s an effective tool for getting your story out there. Invest in a social media campaign and consider marketing partnerships with other businesses.

You can work together to mutually share posts, organise events, and reach out to new audiences. Monitor your competitors’ marketing efforts as well and find out which platforms are working best for them.

Email marketing

Email marketing will help reinforce brand recognition. It’s essential to create a robust email marketing strategy. This means being consistent in your branding and tone of voice throughout all material.

Ideally, your emails should visually match your landing page in order to increase recognition. You then need an enticing subject line, to make sure your emails are read.

Start with a great offer or referral scheme, for example. By reaching out to your contacts via email, they’ll remember your brand and recommend you to their friends. If you successfully boost your brand recognition online this will lead to improved brand awareness overall.