This pricing method works because you tailor fit your product prices based on current trends or demands -- as opposed to using a generic (or across the board) pricing structure.
With a strategic pricing strategy, you bolster your marketing campaigns’ efficacy, ultimately increasing your online sales.
7. Publish videos on YouTube.
90% of viewers say they discovered new brands and products on YouTube, making it a goldmine of sales and marketing opportunities for your online store.
Leverage this platform by publishing product explainer and demo videos, which are among the most popularly searched content on YouTube.
Set the thumbnail size to 1280 x 720 pixels, design catchy thumbnails and video titles, and show consistent branding.
Neil Patel shows us how that’s done:
Add CTA buttons, video cards inviting them to watch your other videos, and link cards leading to your product catalog or other landing pages:
Finally, embed your YouTube videos on your homepage, blog section, or other relevant places in your site.
8. Design eye-catching promotional emails.
Attractive promotional emails grab your subscribers’ attention, stimulate their interest in your offer, and lure them into buying your products. Nick from SalesFlow says it's crucial to know what you're selling insofar you are figuring out the best channels to spread the voice about it: 'Once you have found your ideal customers and know what they are talking about, it is time to interact.'
Start by creating short, engaging, and relevant subject lines, with action verbs at the beginning.
Simplify your email designs. Use the right colors, put lots of white space, make your CTA button stand out, and integrate the right links. Keep your content concise and make it sound exciting.