One of the hardest things about owning your own website is knowing how to drive traffic to it. Whether you’ve been running your website for years or you’re only just getting started, it’s vital for you to know the best ways to drive quality views to your site.
Whilst it may seem impossible at first, there are lots of simple and stress-free ways to drive high-quality traffic to your site. From thinking about your target audience to creating shareable content, the more you’re doing to attract an audience the better. With that in mind, here are 9 ways to drive traffic to your site:
- Think About Your Target Audience
One of the first things you need to do when it comes to driving traffic to your website is to think about your target audience. Although you should already have a good idea of who your target audience is, now is a good time to refresh yourself and define the finer details.
When it comes to setting a target audience you need to think about your customer avatar. This means creating a ‘person’ or ‘group of people’ that you think will be interested in your product or service.
You should give them names and ask yourself as many questions as you possibly can to put together a personality for them. This means thinking about how they like to shop, where they buy their food, what they watch on TV and where they go on holiday. The more detail you go into the better.
Once you’ve worked out your target audience, you can think about what platforms they’re going to be using and how you can target your website towards them there. For a guide to creating your customer avatar, you can visit this site here.
- Use Your Existing Social Media Channels
If you’re already using social media within your marketing channels, you need to think about how you can utilise this to drive traffic to your website. Whether that means sharing product links on Facebook or using Instagram stories to swipe up to your website, social media is a great tool for getting people to visit your website.
Although you may find that they’re not converting into customers every single time, the more they start visiting your site the better. If you are going to be sharing product links on your website, make sure you’re sharing other content too. You don’t want every single post to be a link to your products, as people will be put off.
- Consider Using Pay Per Click Advertising
Another great way to get people to visit your website is to use pay per click advertising, especially if you’re looking to target specific people. Using targeted demographics like age, gender and location, you can put your social media posts in front of people that you know are going to be interested.
Using the target audience you have out together, you can target your Facebook and Instagram posts. Whilst it can be expensive, it’s a great way to reach people that may not be following you.
Another great way to use pay per click advertising is using Google Adwords, as this will allow you to appear in the top results for relevant search terms. If you’re not focussing I’m SEO, this could be a great solution. For a guide to Google Adwords, you can visit this site here.
- Write Good Quality Content
If you want to draw customers to your site but you don’t want to attract them to your product pages each and every time, you may want to consider writing good quality content that will get their attention. Whether it’s a how-to guide or a funny listicle, you want to target this content towards your target audience.
- Create Viral Content That People Want To Share
Speaking of content, creating viral content is a great way to get people’s attention. Although creating viral content is never guaranteed, knowing what your target audience would like to interact with is a great start.
Whether it’s tagging their friends in something relatable or sharing a story that really hits home, viral content can be the perfect way to drive traffic and grow an audience. For a guide to creating viral content, you can visit this site here.
- Set Up Affiliate Schemes With Influential Websites
Another great way to drive traffic to your site is to set up affiliate schemes with influential websites that are relevant to your niche.
Although your affiliates will take a commission from each sale they make, they will be directing customers to your site that may not have heard of you before. Whether it’s a news site, a blog or an influencer sharing links on Instagram, the more people coming to your site the better.
- Consider How Native Ads Could Help Drive Traffic To Your Ecommerce Site
For those of you that don’t know, native advertisements refer to a piece of online content that resembles the publication's editorial content, however, it is paid for by an advertiser and intended to promote a product or service. Usually, they are non-intrusive and user-friendly display ads. For more information about driving traffic through native ads, you can visit this site here.
- Work With Well-Known Bloggers And Influencers
Working with bloggers and influencers can be incredibly difficult, but it’s a great way to get your brand name out there and to drive traffic to your site. Whether you’re gifting them a couple of your products to review or you want them to create a sponsored post for you, it’s definitely something you should consider. When working with influencers, it’s important to note that if you want long-lasting relationships, you need to pay for your collaborations.
- Consider Press Coverage And PR Tactics
Finally, you might want to consider speaking to a PR agency about how you can gain press coverage. Although it can be costly, gaining press coverage can be incredibly valuable for a small business.
Are you looking for ways to drive traffic to your website? What can you do to ensure you're getting as many views as you possibly can? Did we miss anything? Let me know your thoughts and ideas in the comments section.