We are swiftly approaching 2020, and if you are still not on social media as a business, you are running VERY behind. Social media is a must when you are in business, and while most businesses leave marketing until last, it’s not something you should be doing.
It should actually be one of the first things that you invest in; marketing can make or break your business.
As part of your marketing strategy, social media should be a priority for you. If it’s not a strength of yours, it’s best to own this in the beginning and use social media management services such as those that Ignite Digital can provide.
It’s always better to have the experts on your side so that you can make social media a priority as part of your marketing strategy. So, with that in mind, let’s take a look at five ways social media is going to be important to your business.
Meeting Demand. You want to stand out from your competition as much as possible, and a big part of doing this is going to be in meeting consumer demand. You can ask your customers what they want from you and provide it for them.
If your customers want a live chat service, then being on social media can help them to achieve this from you. By asking people what they want, you can provide them a better service - which requires you to be present on social media.
Global Reach. Social media opens so many doors for your business. You may not be able to advertise beyond your town in some places, but social media opens an entire world up to you. You can expand beyond your town and even your country, reaching more interested customers globally.
Stop, Collaborate (And Listen). Social media gives you the chance to see the customers genuinely interested in what you have to offer. Of those customers, you can pick out the ones that could advertise your products for you.
Be An Expert. When you are on social media, you’re more likely to become a subject matter expert. People will be turning to you as a leader because of the content you are sharing from your industry that is on point.
Writing knowledgeable blog posts is one thing, but sharing those posts on social media is what gains you the most attention from your customers. Enhancing your credibility is so important, and you can do that when you are experts at what you’re doing.
You’re Live. People engage better with brands that have a face. When your social media is live, people can engage with you and get instantly and get the answers that they are seeking. The fact you’re a real life business able to talk to customers makes them feel far more interested in you - so it’s worth it for that alone!
Facebook, LinkedIn, Twitter and more are waiting for you!