From offering a tracking service to investing in packaging, it's possible to go the extra mile in delivery.
Share this article
If you’re an established ecommerce company and you’re sending out goods on a frequent basis, you’ll want to ensure that the delivery service you’re offering is as streamlined as possible.
Considering that the only contact many online brands have with their customers is via their delivery service, this is going to make a lasting impression of your business and ultimately craft the brand image. Selecting the right courier companies is a great way to start, but there are also numerous other factors that will help to optimise the delivery service you’re offering.
Offer A Tracking Service
If you’ve ordered a product to arrive within a strict deadline especially, you’ll want to remain knowledgeable about your parcel’s whereabouts and whether or not it will arrive in time for the main event. In order to help your customers to relax and have extra peace of mind, offer them a tracking service.
All of the best courier companies offer a tracking service these days, allowing your customers to understand what stage the parcel is at as well as its current destination. With an individual, unique tracking ID, your customers can stay in-the-know about every step of the parcel’s journey.
This is particularly useful for companies offering next day and same day delivery services where monitoring your parcel is more important.
Improve Communication Within The Warehouse
If there’s something that slows down delivery the most, it’s the lack of communication within the warehouse. Often, people forget that there is a lot more that goes into a delivery service than the actual delivery itself, but the warehouse process is arguably the most important part.
Be instantaneous when receiving an order, and ensure that you have the appropriate software in place to allow to you locate each and every item in quick time. Moreover, ensure that when items are out of stock, warehouse communications know about it. Otherwise, you’ll be giving false promises to customers, and will have to break it to them that the item they desire is actually out of stock.
Invest In Your Packaging
Streamlining your delivery process isn’t just about the necessities. Remember we mentioned earlier about how, for numerous companies, the delivery service is what defines the brand for customers? Well, your packaging can help with that!
True, it’s cheaper to opt for simple cardboard boxes or jiffy bags to send your products in, but by investing in packaging that’s printed with brand logos and fun, interesting designs, you’re immediately having more valuable interactions with your customers.
After all, the volume of ‘unboxing’ videos on YouTube currently stands at over 36 million videos, so this is clearly something to think about considering the publicity potential!
Implement EDI If Possible
For those who aren’t aware, EDI stands for Electronic Data Interchange, and is a technique used by couriers that basically replaces the standard, tangible paperwork into a digital form.
Now that we’re fully immersed in technology, eliminating the need for physical paper copies can streamline processes even further, ensuring that the delivery is carried out quickly. Furthermore, you are able to process multiple more orders by storing them digitally as opposed to physically, allowing you to manage your workload better.
Optimising your parcel delivery service might cost a little bit of money, but it’s likely to make you lots more profit in the long-term. Whether you decide to invest in your packaging and make it visually stunning, or you implement technological processes to make communication better, there are several ways to streamline your processes.