Marketing plays a crucial role in promoting products and services, but it doesn’t guarantee results. To benefit from a marketing campaign, businesses have to be able to connect with the right type of customers in the right way.

If you’re still using techniques from years ago, or you haven’t adapted or modernised your strategy for as long as you can remember, now is the time to embrace new trends and to use data and innovative methods to put your business on the map. Here are some suggestions to help you take advantage of cutting-edge solutions.

Taking advantage of the popularity of online searches

The popularity of search engines has soared in recent years, and now, more than ever before, businesses can capitalise on their influence to drive sales and increase traffic. Google now processes over 60,000 searches per second, and over 80% of people contact or visit a store within 24 hours of performing a local search on their mobile phone.

SEO is an effective means of attracting interested parties and encouraging them to visit your website or to make a call to find out more about the products and services you offer. If your SEO campaigns haven't taken off, or you’re not getting much attention online, it’s worth investigating outsourcing options. Experienced digital marketers can help you plan and implement a targeted strategy.

Understanding what works with content marketing

Content marketing is another marketing technique that has the potential to propel a company forward and boost sales. When you’re planning a new campaign and conjuring up ideas, it is critical to ensure that you bear the target market in mind, and that you prioritise quality over quantity. Focus on topics that are relevant to your brand, set the right tone to ensure your content is appealing and accessible, and vary the kind of content you use.

It’s incredibly beneficial to use feedback and market research to inform your decisions. You might find that some subject matters are much more impactful than others, or that posts with videos or images are shared more widely than text articles. When curating content for an international audience, it’s worth looking at services like those outlined on this page to ensure the pages, posts or communications your share with readers hit the mark.

Colloquialisms, sayings and light-hearted quips can all get lost in translation if you don’t use a professional company or native speakers. If you have campaigns up and running, monitor their progress and success. Use the findings of data and performance analysis to make improvements in the future.

Encouraging interaction

Thanks to amazing advances in technology and communications, it is easier to engage and interact with customers and prospective leads than ever before. As a business owner, you can make use of channels, networks and platforms to converse with and respond to clients, to answer questions and queries from new buyers and to give your brand personality.

Customers don’t just want to buy a product anymore. They want to enjoy an experience, to follow brands online and to become part of a wider network of clients, followers or friends.

The way we buy and sell products and services has changed, and new trends are emerging all the time. This is why it’s so beneficial for businesses to be agile and flexible and to ensure marketing campaigns meet the needs and satisfy the preferences of modern-day consumers.