If you want to stand out at the next job fair, then you have to know that you are not alone. Everyone is trying to get that top spot and other companies are trying to get noticed as well, but there are a few things that you can do to stay one step ahead.
Decide on a Setup
The first thing that you need to do is decide on your booth. You also need to make sure that everything is properly setup as well. Eye-catching booths are the secret to standing out and it will also help you to really attract potential candidates.
Of course, it also helps to clarify the size specifications and even the restrictions regarding your stand with the host, so you can make sure that you aren’t going to be encroaching on someone else’s space.
It is a good idea for you to have your business cards on-hand, but you also need to make sure that you have other kinds of promotional material as well. This will help people to become familiar with your company and it will also help them to understand your corporate culture.
You can take anything you want with you, whether it is a one-page handout or even a brochure. Branded tablecloths are also a must-have for your stand, as they help to tie-in the whole theme.
You also need to decide if you are going to accept resumes or not. If you are not going to be accepting them on the spot, then make sure that you direct the applicant. You could tell them to apply online, or even drop by your company the next day.
If you outright refuse a resume with no additional help or support given to the applicant, then this can put your business in a bad light.
Know your Positions
You know your business more than anyone, and for this reason, you need to know the positions that you need to fill. You have to know which representatives are familiar with your company and you also need to know which positions are hard to fill. Career fairs attract a huge range of people and you never really know who is going to turn up at your booth.
Not everyone you meet will be a nice fit for your business. That being said, you do still need to use any opportunity you have to network. You also need to try and gain contacts in the industry as well.
Wearing a name tag is one of the best ways for you to do this and it also helps you to be more memorable as well. If you want to step things up to that next level, then you might also want to think about giving out business cards too. When you do this, you can then be sure to really take advantage of the opportunities you have.
Arrive in Enough Time
If you have ever attended a corporate event, then you will know that things don’t always go to plan. You need to give yourself plenty of time to set up and find your space. On top of that, you need make your booth look presentable for when people walk in through the door.
The last thing that you want is to deter people from talking to you because you are still setting up, so this is an important consideration to keep in mind.
Consider giveaways as this will help job seekers to stop by your booth. Sometimes you just need a bit of extra something to attract people to your booth and to also try and get them engaged with the recruiters you have.
You can’t really rely on giveaways to bring in the most qualified of candidates, but it can help you to create a buzz about your brand, and this can help you to engage with the people who you are really looking to connect with.
Respond to Enquiries
You need to follow up with people as soon as you possibly can after the event. You also need to make sure that you respond to all enquiries as soon as you can. For most people, finding employment is a serious matter so don’t leave them guessing or wondering whether or not you are going to converse with them.
It also helps to have some brief interview questions put to one side as well, in case you need to know more about a specific candidate. This doesn’t take long to do but it could really help you to find out if someone is perfect for the position you have.