Creating valuable content is one of the most popular ways of getting a message about your brand and product out there. However, not everyone knows exactly what valuable content looks like. Luckily, in the post below all, your question will be answered.
Don't assume you know what your customer wants.
First off if you want to create content that has genuine value to your customer, then you need actually to communicate with them. After all, you won't actually know what they are looking for if you don't, and it's never a good idea to just assume either.
To that end, conducting research with current and potential customers is a smart call, as well as looking at what big data analysis say about your demographics want and like when it comes to content. Then you will be able to attain the right mix of entertainment, information, and engagement to successfully promote your brand and message.
Do use a variety of platforms and channels.
Next, when it comes to creating valuable content, you need to consider using multiple channels. That means not just putting all eggs in one basket and only using Facebook or Twitter when it comes to social media.
Of course, it's doesn't mean that these channels aren't valid, especially if your research suggests they are a good way of reaching your demographic but remember that there are new forms of communication and social media that are popping up all the time such as WhatsApp, Twitch and Snapchat.
Therefore if you want the best results, you need to stay ahead of the curve when it comes to the challenges you will use to disseminate your message.
Also when it comes to the channels you use, remember that more than ever before the potential customers and current ones will want access to your content while they are on the go. This, of course, means that a mobile app is a vital part of any marketing strategy that you launch.
In fact, many larger companies will have the expertise to create and launch an app in house, but if you are a smaller business don't worry because you can get a mobile app development company to create one for you.
Something that means you will get a first class product designed by experts, and that also free you up to focus on the other aspects of your digital marketing strategy.
Don’t assume everyone loves to read.
Primarily when the term content marketing comes up, our minds go to blog posts and news articles. However, it can certainly be a mistake to think that, no matter how engaging and entertaining your pieces, that all customers will wade through reams of prose just because it's associated with your brand.
To that end introducing a mixture of types of content can really help you to disseminate your message effectively. Of course, this means creating videos which could be in a documentary style, presented a tutorial, or even a vlog. Just make sure that the one you pick suits your message and brand.
Additionally, don't forget that people also love fully audio content as well, as they can listen to it while doing other things such as driving, commuting, working out or even cleaning the house. To that end creating a podcast associated with your brand can work wonders when it comes to content that will be genuinely valuable to your bottom line.
Do go niche rather than broad.
Next, no matter what form or platform your content is one, it's always better to choose a narrow focus than a wide one. This is because the smaller area that you focus on, the more useful information or directed entertainment you can provide for your consumers. Of course, this means that the content you produce will be more successful and so be much more effective at spreading the message that it is designed to.
Don’t forget to reflect your values in the content you create.
Lastly, when it comes to creating content it crucial that the material you put out reflect the value of your brand as well as the specific message that you are trying to convey.
What that means is that if your company prides themselves at being at the forefront of their field, content should be focused around new insights and developments, rather than old outdated subjects that have already be done to death.
Similarly, if your business is focused around being trustworthy, your content will need to reflect this.
This means that any facts need to be thoroughly checked before they're published, and work should be reviewed for error and potential controversy that could end up being associated with your brand as well. Otherwise what you are putting out there in regarding content will be at odds with the image you are trying to convey.