The Beauty Tech Group has made its debut on the London Stock Exchange with a valuation of about £300 million, in a flotation seen as a boost for the capital’s flagging listings market.

The Cheshire-based company, which owns beauty gadget brands CurrentBody, ZIIP Beauty and Tria Laser, priced its initial public offering (IPO) at 271p a share, towards the middle of its earlier guidance of 251p to 291p. The sale gives it a market value in the range of £280 million to £320 million, with Friday’s listing confirming a £300 million mid-point.

The group raised around £29 million by issuing 10.7 million new shares, while existing shareholders sold 28.6 million shares, bringing the total offer size to £106.5 million. That equates to about 35.5% of the company’s stock being floated.

Laurence Newman, founder and chief executive, described the move as a “milestone” for the business. “From establishing ourselves as a global leader in the fast-growing at-home beauty technology market to successfully completing this milestone listing on the London Stock Exchange, the group continues to go from strength to strength,” he said. “This IPO provides the perfect platform to increase awareness of our three distinct, premium brands and take the group to the next level, while delivering sustained and profitable growth.”

Founded in 2009 as CurrentBody.com by Newman and chief technology officer Andrew Showman, the business initially focused on selling third-party at-home beauty devices before pivoting in 2019 to develop its own portfolio of products. Its gadgets – ranging from LED face masks to laser hair-removal tools and even helmets designed to stimulate hair growth – have reportedly been used by celebrities including Kim Kardashian and Serena Williams.

The company reported revenues of £101.1 million in 2024, generating underlying earnings of £22.9 million. Sales have continued to climb in 2025, rising 27% to £55.2 million in the first half of the year.

The group estimates that the global at-home beauty market is currently worth between £9 billion and £12 billion, a fast-growing segment of the wider £464 billion beauty and personal care industry. Its products are now sold in more than 90 countries, with international expansion expected to remain a key driver of growth.

The flotation will be welcomed in London, where a series of high-profile companies have chosen overseas markets for their listings or have been taken private. Supporters hope the Beauty Tech Group’s IPO will signal renewed confidence in the city as a venue for fast-growing consumer brands.