Some 95% of consumers will be using click and collect services to pick up gifts and other purchases this Christmas, according to a survey by Postcode Anywhere.

Of the 2,400 respondents to the survey only 5% said they wouldn’t use the service for festive purchases.

Chief reasons for its popularity including now having to wait for delivery days and avoiding the cost of shipping.

Guy Mucklow, CEO of Postcode Anywhere, said: “We know from our own research that the cost of delivery and inconvenient delivery times are the two biggest obstacles of online shopping, making click and collect an increasingly attractive option.

“For retailers there is the added benefit of increased footfall – something that the rise in online shopping has harnessed. Studies have found that 40% of consumers are proven to pick up something extra in store.”

In other findings from the research, Argos was considered to have the best click and collect offering, while the top three items purchased were gadgets, household technology and shoes.

Click and collect is far more popular in the UK than in the US. Across the pond only 9% have used it and 88% have never even heard of the service.