Retail data business eCommera has raised $41 million (£24.6 million) in series C funding to expand its position in the global retail market.

The funding round was led by Dawn Capital, together with investors West Coast Capital, Frog Capital ePlanet Capital, Martin Sorell’s WPP and Wti.

The firm said it would use the money to advance its “next generation Decision Intelligent Commerce” product, which was created to help retailers target customers more effectively.

It combines big data and analytics and operational software to help retailers sell and fulfil orders in a wider geographical space.

Andrew McGregor, CEO of eCommera, said: “We are supported by an investment group that understands the power of data in solving the increasing complexities faced by retailers.

“We see significant global opportunity as retailers adopt new software and systems to command the next generation experiences and operations.”

eCommera was founded in 2007 and has experienced a compound annual growth rate of 46 per cent in the last three years. It won 20 new retail clients last year.

Notable customers include Asda, House of Fraser, Neiman Marcus, Brooks Brothers, Lifetime Brands, Bouclair, and Clarins.