A UK financial technology (fintech) business has launched a crowdfunding platform aimed at “sophisticated investors” and private businesses of all sizes.

Fireflock.com was founded by investor Callum Campbell and its stated objective is to becoming a “leading source of growth capital”.

The platform gives businesses seeking investment a 60-day online roadshow, allowing entrepreneurs to advertise their business and sell their vision.

Investors have access to a trove of important information such as business plans, financial projections, director profiles, and interactive discussion forums.

Founder Callum Campbell said: “Equity crowdfunding has experienced tremendous growth since inception: growth which has served to validate the model.

“A more professional approach is now required to ensure that companies not only have access to capital but are able to build the knowledgeable and experienced investor base required to scale.”

Fireflock is based at Level 39, Canada Square in London’s Canary Wharf, and Europe’s largest accelerator for FinTech companies.