Jaguar Land Rover has launched a start-up to track trends in the automotive industry, such as car-sharing, and create solutions to related problems.
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Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services it claims will overcome modern travel and transport challenges.
InMotion will shortly begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months.
Adrian Hallmark, group strategy director, Jaguar Land Rover said: “With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally.
“As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands.”
With technology changing the way people travel and providing access to vehicles at the swipe of a screen, more and more people are looking for ways to improve their commute to work or to access the car they want, when they want to.
InMotion combines the best of the automotive and technology sectors to develop new solutions accessible via smartphones or other connected devices.
The business is carrying out in-depth research with people from around the world to learn about emerging travel and transport issues which need solving. The insights from this lead to a set of closed real-world experiments, testing multiple approaches to find the most effective.
The business model and technology platform will then be developed, before the solution is beta launched to the public. This approach allows InMotion to build engaging and relevant services, it said.
According to Jaguar Land Rover, the fact InMotion is a wholly owned subsidiary means it has the agility and independence to create nimble services which respond to the fast pace of the mobility sector, but with major financial and technological support.