MPs online, ‘choose your own content’ and a tidal wave of fitness software will all be part of the digital media landscape in 2015, says Hotwire’s latest Digital Trends Report.

The UK-based PR outfit launched its sixth annual report today. It outlined 10 trends that could be big next year and beyond.

Consumer choice will influence how media owners create content, with the range of connected devices broadening as tablets and wearable technology become more widely adopted.

It could mean brands will have to create multiple versions of the same content to suit each type of device. Consumers will also want more say in the format of the content, be it written, audio or video, said Hotwire.

Connected devices are becoming important selling points for motor vehicles and 2014 saw the emergence of the connected vehicle. Despite some concerns for road safety this trend is likely to redouble over the next 12 months.

Healthcare is another area highlighted in the report, with Apple’s HealthKit and Google Fit giving customers the chance to share body data with healthcare professionals. However, the report authors warned that healthcare systems will need to upgrade to cope with all the extra information.

Hotwire said the latest digital trends report would be its last, with digital being rolled into offline media reporting next year.

“Referring to digital as a separate proposition in the context of the communications industry feels dated,” said John Brown, head of engagement at Hotwire. “It’s part and parcel of every communications or marketing professional’s life, whether they like it or not."

The report also pointed out that, with the general election looming, more MPs and candidates will be taking to digital media to sell their credentials to followers.