The fashion label founded by Samantha Cameron, wife of former Conservative prime minister Lord David Cameron, is to shut after eight years in business as mounting costs and economic pressures take their toll on independent retailers.

Lady Cameron confirmed that Cefinn’s upcoming winter collection, launching later this month, will be its last. The company’s boutiques on London’s King’s Road and Elizabeth Street, as well as its website, will remain open in the coming months to sell remaining stock.

In a statement shared on Instagram, Cameron described the decision as “very hard,” adding that it had become “increasingly difficult” to achieve profitability despite recent strong sales. “After eight amazing years of entrepreneurial highs and lows I will not be presenting a spring/summer 2026 collection in the new year,” she wrote. “I have begun the process of winding down future operations at my fashion brand Cefinn.”

Founded in 2017, Cefinn positioned itself as a contemporary womenswear brand offering stylish yet practical clothing for “modern women whose love of fashion doesn’t detract from their dignity and intelligence.” The name is believed to incorporate the initials of the Camerons’ four children.

Cameron highlighted the headwinds facing small retailers, pointing to higher business rates, increased national insurance contributions, minimum wage rises and supply chain disruptions.

“As a small company navigating turbulence in the fashion wholesale sector, ongoing cost pressures and international trading restrictions, I have found it increasingly difficult to be certain that Cefinn can achieve the level of growth needed to reach a stable and profitable position,” she said.

The closure underscores the challenges faced by UK fashion start-ups and independent brands, which have struggled with rising costs, shifting shopping habits and fierce competition from global retailers.

Cameron said she hoped Cefinn would “continue to live in the wardrobes of fans for many seasons to come,” thanking customers for their support over the years.