Let’s go back and take a look at Donald Trump’s campaign for President. It’s worth doing this because one of the key ideas that helped him win was the fact that he was a skilled businessman. This was supported by the fact that the American people knew him as the big boss on The Apprentice.
Sure, it was a reality programme, but that wasn’t the only piece of evidence. He was also known for writing The Art of the Deal. However, it’s arguable that people should have explored his past as a businessman in a little more depth because while he does have a variety of different successful ventures, there is a problem that seems to haunt a lot of them.
That’s a profound lack of quality control. Everything from Trump University to his building work is plagued with reports of low levels of quality. While this might not have impacted his level of success, it will certainly impact yours as a business owner.
Quality is crucial, particularly when you aim for high profits and an excellent level of customers who will remain loyal to your company even in the wake of a competition probably offering the same product or service at a lower price. So, the question then becomes how do you ensure that the quality is actually there.
Be Wary Of Automation
There are a lot of businesses now that are turning their attention towards automation and seeing it as a potential savior for a company struggling with high costs. This does make a lot of sense. Automation allows you to cut out a lot of the processes controlled and operated by employees and instead, everything is handled by technology and software.
It can be used in a wide range of different sectors from managing your payroll to serving food. That’s right, in Japan, there are now restaurants that are experimenting with using robotics to serve the food rather than hire waitering staff. Don’t worry, we’re still decades away from this becoming the norm, and you do not want to jump too quickly on this bandwagon.
Once you start to invest in more automation for your business, you’ll find that customers start to feel like a cog in one massive machine. Call handling software is a great example of this. Call handling automated systems are great when they work.
But when they don’t, they will leave your customers agitated and annoyed before your staff have even attempted to solve their issue. That’s why you should make sure that if you do invest in their software, it works effectively.
In other words, it shouldn’t leave a customer going round in circles as they try desperately to figure out the code word they need to move on to the next level.
Many bigger businesses have avoided this tech completely and taken the brunt of the cost, hiring a full team of customer service operators. This allows a company to deliver a more personal touch and clients do appreciate this.
What About Outsourcing?
A smart man said that outsourcing will never truly disappear. It’s too helpful for businesses who want to cut costs and deliver a stronger product or service to their customers. Or, just deliver to a larger number of customers.
That said, outsourcing also poses an issue with quality because you’ll have less control over quality checks. Let’s say that you are using a manufacturing company to prepare your products for the market.
If you do this, you need to make sure that each individual product is reaching the high level of quality your customers or clients expect. Processes like the curing of powders can deliver a stunning final result for products, or they can leave a lot to be desired.
That’s why you should make sure that when you use a service like this, they do offer conformance certificates. This can provide you with time and temperature readings to make sure that a process like this is being completely to the level that you would want.
When you work with a business like this, they should always be able to provide evidence of a high level of service. There are other ways a company can do this, such as offering up a portfolio.
If you want to make sure that you are getting the level of quality that your customers deserve, seeing a portfolio of work a business has completed for another client is a great way to do it. You can also think about checking out reviews online by companies that have used the service before. Speaking of reviews....
Keep A Check On Client Opinions
Do make sure that you are careful about the opinions of clients and customers. You will undoubtedly find these online in the forms of reviews for your product or service. You might think that if there is an issue with quality levels, you will notice it before it becomes an issue in your company.
However, this is not the case, and a business model can be so diverse and widespread that issues can slip through the cracks and reach your customers. If that happens, then you need to make sure that you are responding to the issue immediately.
Unfortunately, there are massive number of different resources that customers can use to post and read reviews of your company and products these days. That’s why you should be using an analytics service to keep a check on the buzz around your business, either positive or negative.
They’ll keep the ear to the ground and make sure you are notified immediately if there is an issue. Remember, it doesn’t matter if the issue is with the outsourcing service you are using because this will still reflect back on your business.
We hope you see now just how important it is to keep a focus on quality levels in your company. Fail to do this, and you will find that your company does suffer regarding sales. Some business owners can avoid detection and maintain sales delivering shoddy services, but you don’t want to take that risk.