The beauty industry is continuously growing. According to a study by Groupon, British women spend on average more than £33,000 on facial cosmetics products in their lifetime.

Typically, the beauty industry is perceived as a sector that combines glitters, bright and exciting colours, and a variety of elixirs of youth – which might be more or less effective at what they do. In other words, the market has never been afraid of belittling the engineering know-how that supports the cosmetics niche. 

Nevertheless, there is a lot more to the cosmetic industry than what first meets the eye. Indeed, the public’s love for beauty products drives the need for tech innovations and excellence.

For anybody who doesn’t think much of lipsticks, mascara, and facial serums, it can be hard to imagine the innovative aspiration behind the cosmetics industry.

But, the tech of beauty is not only groundbreaking in places, but also an economic driver for the market. Here are some of the essential technologies that can boost the growth of the cosmetics sector. 

Ensuring a long-lasting product that is easy to apply

The cosmetics industry relies on small and space-saving packaging that can not only preserve the product but also enable its smooth and effortless application. Indeed, precision balls are detrimental to the quality of cosmetics products.

Experts such as https://www.rgpballs.com/en/, who can manufacture balls to hyper-precise measurements of size and sphericity, understand the importance of choosing the right ball for each product.

The agitator stainless balls that ensure a product such as eyeliner can be thoroughly mixed before use is entirely different from the glass ball that acts as a dispenser in a roll-on applicator, for instance.

More importantly, understanding how to develop minute components that need to be used safely every day is detrimental to the progression of other niches, such as repurposing agitator balls for medical applications targeted at people with limited mobility. 

Creating memorable packaging that respects the environment

The outer cosmetics packaging may not serve the same purpose as the actual product container, but it plays a significant role in the market. Indeed, there is no denying that wacky packaging, as seen here https://minutehack.com/opinions/wackaging-is-wacky-packaging-the-way-forward, is the way to get noticed in a crowded market.

Nevertheless, at an age where the typical customer owns dozens of cosmetics products, the outer packaging needs to fulfill more than a marketing function.

It needs to be not only small and practical for transport and storage, but also environmentally-friendly. The link between our beauty aspirations and the rate at which the planet is degrading has never been more apparent. 

The AI of the beauty regime

The average cosmetics customer buys in excess and drives the waste culture. While ensuring both inner and outer packaging solutions are suitable to preserve their products and reduce their environmental impact is essential, it doesn’t prevent excess purchasing.

Indeed, finding the “right” product takes a lot of testing. That’s precisely where artificial intelligence can help to tackle waste. Shiseido has launched an IoT app that helps users customise high-tech cosmetics products.

The app is designed to collect data using the front-facing iPhone camera to analyze skin and weather conditions.  

As popular as cosmetics products are, they are linked to high wastes. Maximising precision ball engineering, recyclable and functional outer packaging, and AI data collection could help to improve the cosmetics carbon footprint in the world dramatically.