Your website looks great, your marketing plan is on point and your social media strategy is underway but how else can you ensure that you’re website is working at optimal levels?

In this blog we take a look at three ways you can improve the performance of your website and encourage your audience to engage with it.

1 It All Starts With Content

Often small business owners read their website like a book, starting on the home page and flicking through the various pages. This is not an advantageous approach and here’s why: your audience very often arrives at other pages on your site, thanks to your social media and other marketing activities.

These landing pages need every bit as care and attention as your home page in terms of content and analysis. Take a look at them from your customer’s view point.

Do they give them what they need, lead them through a sales funnel or encourage interaction or further engagement? If the answer is no then maybe it’s time to address these issues.

The other thing great content needs is updating, refining and refreshing. Stale content doesn’t get picked up by search engines. Keep your website fresh, add blogs and new information and look at your keywords often.

2 Think SEO

If you want your website to get picked up by the likes of Google then you’re looking to include a lot of keywords on your site. But don’t just think words, also consider searchable phrases.

For example, if you’re a plumber naturally you’ll want to include a few of those keywords associated with your trade but how about phrases that someone would naturally search for such as “how do I fix a leak in my pipe”. This might lend itself to some blog writing or cleverly weaved onto a landing page headline.

If you’re unclear on how to find your keywords or phrases then look for some support from a specialist such as Boutique Digital Media for example.

3 Analyse Your Results

Don’t let your website performance become something of a mystery to you. Take the time to sit down and get to grips with analysing your results. It’s time to figure out what works and what doesn’t and why.

Think of your website as a living entity that needs to be refreshed and refined in order to give your customers good reason to return to your site again and again.

Your analysis will show you which pages are working and which aren’t and that kind of data is the life source for your website’s success. Make data analysis your friend, learn to read the numbers and to know what and when to change to make improvements.

When you’re relying on the success of your website to drive forward your business it’s time to take your marketing, your content and your SEO seriously. It’s time to get your website working for you and delivering everything you know it’s capable of.