When you are running a business you have a whole lot of tasks to deal with. You have to make sure your products are being produced to standard, or that your service is ready to start.
You have to consider things like bookkeeping and accounting, as well as do you need to employ any workers, or could you use freelancers? There could be meeting with bank managers and suppliers that are all taking up your time.
This can lead to one of the biggest mistakes some new businesses make – not getting their website set up.
An online presence is vital for any business to succeed, as it will make your business look more credible and gives you control over the impression your target audience get of your products or service.
The Importance Of A Business Website
Solutions Resource believe that whether you are looking for a B2B website design, or aiming at the general public, the increased visibility is just one major factor that makes having a business website important.
They also think that the fact they are accessible 24 hours a day, every day of the year, will help to make your business more likely to succeed.
According to Small Business, a global survey commissioned by GoDaddy showed that 59% of small businesses do not have a website and they found this statistic to be very concerning.
A website can be one of the least expensive ways to promote your business. It gives you a global reach, which makes it very cost effective compared to many other marketing strategies.
Once you have made the initial investment, it will be there for your customers for many years to come. In fact, it is more costly for businesses not to have a website, as they are losing the opportunity of gaining new sales through it.
Even international company Xerox believe in promoting through websites, and it is something they get involved in themselves.
Use The Analytics
If you utilise the analytics available for your website, you will be able to gain a lot of insight into the types of people that are viewing your site, how long they stay their for and much more information.
There are many tools to help you gather all of this, although the most commonly used is Google Analytics.
You will be able to tell if a promotion is working, which social media sites are being the most effective, and which things are drawing the most traffic to your most valuable business asset – your website.
Users Being Directed
Gone are the days when consumers looked in yellow pages when they wanted to find a product. Now they search on their computers instead. This is much more efficient from a consumers point of view, but if you have not got a website, they cannot be directed to you.
As long as your website as fresh content and is there to solve a problem of some sort, the search engines will recognise that it is worth viewing and move you up the rankings for when searches are carried out.