Jim Lusty’s larger than life impact comes from his energy, positivity and contagious smile. Behind his playful approach is a man with a track record for challenging and growing multi million pound businesses and consulting to board level; helping them to accomplish and embed innovative cultures.
Jim’s career began building and executing creative marketing campaigns for global giants. A beginning he found inspiring and educational. Developing on his love of creativity and people, he founded ?WhatIf!’s new capability offering; delivering ambitious and effective systemic change programmes for renowned international brands.
2011 saw Jim take his wealth of knowledge and expertise to creative leadership specialists, Upping Your Elvis. The Elvis mission is to help people reconnect with their inner creative genius and become truly confident in who they are, helping businesses such as Unilever, Diageo, ITV and Nike realise their potential. They come back time and again for Upping Your Elvis’s refreshing expertise in fuelling creativity and innovation amongst their teams.
Jim has the unique and sought after ability to connect with people on an emotional as well as a strategic level whether in workshops or speaking at conferences and events worldwide. People leave feeling energised, inspired and ready to make change.
Jim ‘gone for a swim’ Lusty is always on the move; exercise and the great outdoors fuels the big smile, along with his other loves, his wife Lil and son Frederick. Beer and rugby feature quite highly too.