Your business premises say a lot about what type of company you are. It has a very big impact on how likely people are to want to shop with you or pay for your services.

So, you need to invest a bit of money into your premises and work to keep them looking as good as possible. But you do not always have to spend a lot of money to do this. Sometimes it only takes a few small enhancements to have a significant effect. Here are a few examples.

Improve your business signage

Going online and ordering some new business signs from mydoorsign or another firm that ships in your area takes less than half an hour. Yet, once they arrive and are up those new signs can make a big difference.

They can help you to create a fresher, more up to date look for your store, office or other types of business premises. You can also make them easier to navigate, which can enhance the experience your customer or client has. For example, putting up bigger aisle signs will help people find what they need faster. 

Improve the lighting

Light has a significant effect on human beings. If somewhere is dark and dingy we don’t want to stay their long. Lighting also affects our mood. It can make us feel happy or irritable.

So, it is important that you bear this in mind when deciding how to light your business premises. This excellent article tells you more about the subject and suggests a few clever ways you can use lighting to please your customers and sell more.

Often, to be able to make a difference you do not have to spend a lot of money. Provided your lighting fixtures have been well-located all you normally need to do is to use a different type of bulb to be able to change the ambiance.

Tap into the power of music

Music can also have a powerful effect on people. As you can see here, you can use it to sell more. The right music will set the scene and help you to create the ambiance you want.

Keep your customers in-store for longer

Good lighting and music can even make it easier for you to keep people in your store for longer. The more time they spend with you the more likely it is that they will buy something. Ideally, you want your customers to feel at home and comfortable when they are in your store or business premises.

Little things like providing them with somewhere comfortable to sit can make a significant difference. This is the case whether you are running a retail store, garage or lawyer´s office. It is also worth providing refreshment facilities. It does not take much to install a cooler to offer your clients free water, or even a coffee machine. 

In-store demos work too. It is fairly easy to get a member of staff out onto the shop floor giving out samples. Or to let someone set up a massage or nail service in a quiet corner. The more you do, the more likely it is that your customers will stay with you for longer and spend more.