Marketing a business seems quite hard in the modern day and age. There’s quite a few ways to do it, quite a few ways not to do it, and there’s varying results for every single business out there.
You have to take risks, you have to make investments, and then work as hard as you can to make sure they pay off. And to top it all off, you’re going to have to do this again and again and again.
It can drain a budget, it can exhaust you and your team, and it can seem a whole lot more bother than necessary. But you need customers, and you’re excited to find ways to connect to them - but remember, you don’t always need big plans and big wins in order to do so. You can market in little ways too, and still have as big an impact.
So with that in mind, here’s just a few ways to market your company in small bites that will still pull in the exposure your business is looking for.
The Area Around You
Your business has a physical location, whether it be a shop front or just an office in a high rise block down the high street. Either way, you’re going to need to remember where your business exists, and how you can use this space to your advantage.
Of course, you’ve got the internet to turn to, and the rest of the world can reach you there, but you need to be integral to your local business economy as well. Not to mention, marketing locally can work out a lot cheaper too.
Think about the community your business exists in - what events, activities, local shows and performances etc., could you get your name over the top of? What could you sponsor and show community spirit for? How else could you better introduce yourself to your local area with such a positive impact?
Through a Uniform
Wearing a uniform is a good way to broadcast to the area you’re in, and anyone around you, that you’re part of something, and you represent it with whatever you do whilst you’re wearing that uniform. That’s something we’ve been taught to recognise since we were at school, after all.
When you wear a uniform to work, you let those who see you in it know that you’ve got a good company culture, and that you’re professional in appearance at the least. And when someone looks professional, they’re treated with greater respect and understanding - it’s the best way to entice people over to enquire or ask for help when you’re on the shop floor!
And when your uniform does half the talking for you, the pitch you’ve prepared for your staff can do the rest. Sales tactics come across a lot friendlier when they’re been solicited first, and that helps to improve your reputation as well.
Maybe you could take your uniform plans a step further? Maybe you could add a few more accessories, to help pad out this marketing technique? Heading over to lanyardsfactory might be a good next step!
Ask Around Your Contacts
If you’re in charge of a company, and you have been since day one, you’ve been working tirelessly to build up a network of contacts to get your company off of the ground and your name worked into the bigger circles you want to be a part of.
That means you’ve got some good contacts in your folder at the moment, and turning to them is going to be one of the best ways to market your company effectively in small ways that won’t cost you dearly.
After all, asking for a referral or two will only be slight knocks to your confidence, if you’re someone who struggles to reach out, and the worst answer you can get is a no. And if someone does say no, you can move on quickly to a contact that is of more use to you!
But most of the people on your list have indicated before now that they’re happy to pass on your details when opportunities arise - just make sure you give them the push to actually do so.
So, Ready to Market Your Business More Effectively?
If you’re someone at the head of a business that’s in desperate need of more marketing, then now’s the time to make sure you’ve got the little ways under your belt before you move onto the big ways. Cost effective, and with a big impact!