A blog serves as a powerful channel for communicating information to readers, customers and followers. This A – Z guide tells you what to do.
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For many of us the possibility of working from home is a faraway dream. Earning an income from home is a boon, and the truth is that it can be done. Home-based work requires commitment, dedication, and dogged determination.
Being your own boss comes with plenty of pros and cons, but at the end of the day you call the shots.
There is no cap on your earning potential, provided you adopt a dynamic approach to the market, cater to your clientele, and embark on ongoing learning to stay one step ahead of the competition.
One of the best ways to start building a business is by establishing an online presence. What better channel to begin with than a blog!
People routinely use blogs to communicate their personal or marketing messages to the world.
Blogging is a burgeoning business, and only the creme de la creme of bloggers get to command the best salaries. It's not outside of the realm of probability to earn thousands of dollars a month through a blog, but the blog needs to be optimized for success.
This comprehensive guide teaches you everything you need to know about creating a successful blog. This A - Z user guide is designed for the novice, intermediate-level blogger, or seasoned veteran. It will help you to fine tune your online presence and maximize your success.
#1 – Choose a Niche
What do you intend to write about? This is an incredibly important question to answer. Luckily, there are easy ways to choose a niche. What are you most knowledgeable about? What are you most interested in? What are you passionate about? What will be worthy of writing about?
There are many different subject areas you can approach, some include subdomains and offshoots of topics. As long as you have a theme – technology, science, marketing, economics, fashion, etc, you're off to a good start.
There are many online tools you can use to assist you, such as Google Trends. Don't be scared off by all the competition; if you're good at what you do you will be rewarded in the long run.
#2 – Choose a Domain Name
A domain name is really important. In fact, it's much more important than people give it credit for. Try to pick a unique name, and one that is not confused with other names. A domain name is a URL like www.ABC.com.
You can easily search for domain names online, but many of them have probably been taken. The more unique, the more likely you are to be successful in your domain name search.
If you’re blogging about health, a name like HEALTH GURU, or HEALTH MAESTRO is catchy. Picking the right domain name is absolutely essential to the success of your blog.
#3 – Choose a CMS
What’s a CMS you say? Steps #1 and #2 are pretty common knowledge with folks, but a CMS is a step up. It is an acronym for Content Management System. Inexpensive solutions may cost you dearly in the long run, but spending too much money can also be a financial burden on a fledgling business.
Typically, you don't want to create your own CMS software – it's problematic. You also don't want to rely too heavily on developers, and your CMS needs to be scalable. Support is typically much more important for CMS systems than the actual software.
Be sure that the user interface is easy-to-use and does not require extensive technical expertise. Finally, be sure that the CMS can support APIs, RSS feeds, analytics and a host of other integrated solutions.
#4 – Get Hosting
You can easily run a Google search for best hosting providers for your blog, and that typically presents you with reliable solutions. Be sure to research customer reviews, costs, downtime, cancellation policy, renewal options, etcetera.
It's always best to check out things like loading times, customer support options and responsiveness, backup options, and the like. There are many examples of hosting companies such as Flywheel, Media Temple, Bluehost, SiteGround and more.
#5 – Choose a Theme for WordPress Blogs
Your niche can help you when choosing a theme. Always think of the features and added extras you want well ahead of time, that way it will be easier for you to choose a theme. Responsive themes are preferred, with flexible images, fluid grids, and mobile responsive websites.
Hard to read fonts should be avoided, and color configurations are equally important. If all else fails, you can purchase a premium theme and have it catered to your preferences. For the most part, WordPress blogs have more than enough themes to meet your needs.
#6 – Design a Logo
Many people choose to design a logo as their first order of business. A logo embodies the essence of everything that a company stands for. Consider ING and its lion logo; it's a symbol of strength, assertiveness, and success.
A logo extols the virtues of the company, and is easily identifiable in the marketplace. Even if you forget the name of a brand, you are likely to remember a carefully crafted logo.
It creates psychological and emotional associations with the company and its products, and is one of the most powerful symbols in marketing. Designing a logo doesn’t have to be expensive either you can do it yourself using tools like Canva or you could use a logo generator, like tailor brands they are one of the better ones.
#7 – Launch Your Blog
Congratulations, you have successfully completed The A-Z Guide of Starting a Blog. The final step in the process is to launch your blog. Going live is the culmination of all your hard work. Bear in mind that this is just the beginning of a potentially fruitful business venture with unlimited upside potential!
Starting a blog needn’t be overwhelming. Follow these 7 tips and you’ll be well on your way to success with your online business venture. Careful planning and effective management will ensure that the blog launches fantastically and that the objectives are attained.
With the right attitude, tools and resources, it’s possible to deliver a knockout product that drives customers through the sales funnel, and culminates in a loyal fanbase!