If you run a business of any kind - whether you’re selling digital products, physical products, or even services, you’re going to be hopefully testing and trying various types of marketing to get your name out there, but online business owners especially tend to shy away from doing live events as part of their marketing.

There are some reasons for this, such as feeling like there is no need when they can hold an event online that would be less hassle and cost less to set up, or also feeling like they don’t even know where to get started with an online event.

However, live events are extremely powerful and should definitely be considered for every business, so in this post we’re going to share with you some of the main reasons why live events should be part of your marketing strategy.

Of course, live events do take a good bit of work to put together, from organising speakers, setting the schedule, the topic and even putting together things like roller banners and other branding elements.

Not to mention doing the actual marketing and promotion for the event itself, but you’ll see that once you’ve done it, the results are worth it, and the more you do it, the better and more confident you become.

They build real connection:

Nowadays it’s so easy for us to speak to people from all over the world without ever having to leave our homes. Whilst this is great and brings about a lot more opportunities from a business perspective, the connection that we get from being in the same room as someone, seeing their face and being able to feel their energy just doesn’t come across the same way offline.

So if you’re looking to build a strong sense of trust and connection with your audience then live events are a great way to do this.

They can result in high-ticket sales:

As much as people are now so used to buying things online without much concern, there’s still a lot of mistrust and doubt surrounding it - especially if you don’t already have that relationship established with them.

Having the ability to be in the same room as someone when you make an offer to them is still going to be a lot faster and more effective when it comes to making sales for your business.

Live events typically result in higher-ticket sales, which are definitely easier to make in person or from a stage than they are sitting behind your computer screen or phone.

They build your confidence:

No matter how confident they appear on the outside, almost everyone has had to overcome their fear of public speaking, and really the way to overcome a fear of anything is by actually facing the thing head on and just doing it.

So, the more live events you do, not only are you building your confidence in yourself as a public speaker, but also building overall confidence in your business