Never underestimate the importance of building trust with consumers. It shouldn’t be a throwaway idea or something you think about doing; it should form the backbone of your marketing campaign. 

Business owners often neglect the idea of trust and it comes back to haunt them. In this post, we’ll show you four crazy stats that prove businesses must invest more time, money and effort into building trust with consumers. 

71% of consumers make repeat purchases from brands they trust

A survey from Adobe discovered that 71% of consumers will make more purchases from a brand they trust. Moreover, the same survey discovered that 61% of customers will recommend a brand they trust to their friends and 41% are more likely to join a loyalty programme. 

From a business perspective, this means you generate more income, gain more customers and improve customer loyalty. It’s three of the big KPIs you’re looking for if you wish to be successful! 

46% of consumers pay more for a brand they trust

This builds on the previous statistics and shows the true financial value of trust. 46% of consumers will spend more money on a brand they trust. Effectively, they’ll buy the same item from a trustworthy brand even if it costs more than purchasing from a brand they do not trust. 

As such, companies must invest money in building trust within marketing campaigns. This is why agencies like Nalla are moving to a B2P marketing approach, focusing on the business-to-person perspective. Appeal to the people and gain their trust, then the benefits will follow. 

40% of consumers post reviews for brands they trust

The same Adobe survey we linked earlier also revealed that 40% of consumers post reviews for brands they trust. This may not seem like a huge deal, but consider the impact of reviews on an online business. 

According to Search Engine Journal, 49% of consumers trust reviews as much as personal recommendations and 60% say the number of reviews is critical when deciding whether to choose a business. If you build trust with customers, and this encourages them to leave positive reviews, it will draw in more business from other people! 

81% of consumers see trust as a key factor when choosing between businesses

If this doesn’t drive home the point, we don’t know what will. Consumers have factors in their minds that help them choose between businesses. A whopping 81% of them see trust as one of the biggest factors influencing their decision. 

In simple terms, if people don’t trust your business, there’s a very low chance they’ll pick you over other companies. Especially if your closest rivals are doing all they can to build trust with consumers. 

To conclude, there’s one obvious thing you need to take from this post: trust is integral to growing your business! Make it the central aspect of your marketing strategy. Do things to build trust with consumers and the sales will soon ramp up.

The more people that trust your business, the more recommendations and reviews you’ll see. In turn, this drives more customers to your doors and the money keeps going up!