Do you find yourself wondering if it’s really possible to stand out in this modern business world? While it has become more competitive and difficult to survive these days, take a moment and think of how many new startups have been able to break through despite the adversity.

That proves that the market isn’t fully saturated, and that it’s not always about what you do, but how you do it.

Want to get noticed this year? Here are four ways you can use those ordinary marketing techniques to stand out from the crowd.

Become a YouTube Pro with Your Products

If you’re selling a product, you’ve probably compiled enough information to share with your audience. However, it’s wise to consider transforming that textual information into a video format. Today’s audiences are lazy when it comes to reading, but do you realize how much time people spend watching videos  online?

Simply add a video link to your product’s Facebook ad and you’re bound to get a few more clicks. Remember to make it catchy and pick an attention grabbing thumbnail. And don’t worry, there are numerous video editing tools that make this easier than you think.

Take Promo Material to the Next Level

There’s a reason why companies selling promotional items still thrive. We’ve all seen the caps, shirts and water bottles. It works to put your brand colors, logo and slogan in front of your customers or those you wish to partner with.

This is why when utilizing Promotional Products Melbourne services, companies are able to design items their own way, potentially creating buzz around what they do.

If you want to move beyond branded pens though, it’s best to consider crafting unique promotional items to catch the attention of potential customers and partners. This can make people curious, demonstrate a sense of creativity and ingenuity, and invite people to learn more about your brand.

For example, instead of a pen, give out smoothie bottles, since healthy living is a popular trend. Leave the promotional T-shirts behind and pick out gloves during winter or tactical wear from brands like Kryptek, that recipients will look forward to wearing when they open their closets.

Market with a Magnet

A lead magnet is something you offer your audience, either as a product, a prize in a competition or as a gift for joining your newsletter. A magnet can also be an eBook or access to a webinar.

Get Support - Get Influencers

One way to get noticed is word of mouth, but these days you need to put the words in people’s mouths yourself. You can do this by asking social media influencers to share news about your brand, talk about your products and communicate this information to their own audiences, whether it’s on Instagram, LinkedIn or their personal blogs. These influencers could be celebrities or leaders in your industry.

What Will You Try First?

Business has become more competitive, but the one thing hasn’t changed is that you need to be creative and think outside the box to get ahead. Try these approaches to get your creative juices flowing.